LGPN North 2026

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The "deflection" deception: stop building brilliant front doors for broken houses

29 Apr 2026
Main Room
The
Councils are investing heavily in AI chatbots and digital front doors, yet demand continues to rise, teams remain overwhelmed, and residents keep returning for help.
Why?
Because many organisations aren’t resolving needs — they’re simply redirecting them.
Join Jay Dudley and Gurdip Sodhi as they unpack the real challenge facing local government: fragmented data, disconnected systems, and the absence of a true, unified view of the citizen.
Explore why deflection without insight increases organisational risk, and how leading public sector innovators are moving beyond reactive services toward proactive, preventative support.
This session reveals how unified data foundations enable smarter decisions, empower frontline teams, and unlock AI-driven digital caseworkers.
This isn’t about improving the front door.
It’s about reducing the need to knock at all.
Speakers
Jay Dudley, Local Government Regional Director - Salesforce
Gurdip Sodhi, Local Government Regional Director - Salesforce